The Product:
Sustainable competitive advantage: Our competitive advantage will be that our product has a dual purpose. This is because it conserves the energy from the sun to then power street lights that are wired to it. Not only will it power the street lights at night but from using this process it will then help the environment more as we would not be using fossil fuels.
Form and function: Form of a tree. Contains solar panels. This is functions by conducting solar energy. Then creating it into usable energy to then power the lights on the street at night.
Marketing: This will be done by looking at other competitors in our industry. Seeing how they have spread the word about their product. We will begin by advertising a new and improved way of conducting solar energy. Then showing how this will benefit people with our idea of having a dual purpose for it. Then making a website with the product, showing prices, pictures, offering a helpline to call in to see about our service and more about our product.
Operations: Operations will be a team effort in order to spread the word about our product and we will work together to get our product to the world. As workers that will be needed in order to produce our product very quickly.
Start-Up: In order to start up our business we will need to spread the word of our idea. Showing its difference and efficiency. Creating our own website showcasing our product. More information on the product and our services. Getting an warehouse and office to start up our business. We will need computers to keep track of purchases and things related to that.
Product description: This product is an clean energy conserving tree. By this I mean our idea is to have a fake tree with solar panel part on it so that it could then conduct solar energy and store this energy for other purposes. This other purposes is to then power street lights at night. So the fake tree will conduct energy from the sun, then it will transfer that energy to power street lights. In case of a day in which the panels do not conduct enough energy a backup storage is created underground so that at night the street lights will still be powered. Since solar power is clean and renewable it is more of an effective system of using energy.
Sourcing: Our sources for the product will come from companies that can sell us the materials in order to create and produce our product. Also we will need factories or a manufacturing space in order for our production.
Form and function: Form of a tree. Contains solar panels. This is functions by conducting solar energy. Then creating it into usable energy to then power the lights on the street at night.
Marketing: This will be done by looking at other competitors in our industry. Seeing how they have spread the word about their product. We will begin by advertising a new and improved way of conducting solar energy. Then showing how this will benefit people with our idea of having a dual purpose for it. Then making a website with the product, showing prices, pictures, offering a helpline to call in to see about our service and more about our product.
Operations: Operations will be a team effort in order to spread the word about our product and we will work together to get our product to the world. As workers that will be needed in order to produce our product very quickly.
Start-Up: In order to start up our business we will need to spread the word of our idea. Showing its difference and efficiency. Creating our own website showcasing our product. More information on the product and our services. Getting an warehouse and office to start up our business. We will need computers to keep track of purchases and things related to that.
Product description: This product is an clean energy conserving tree. By this I mean our idea is to have a fake tree with solar panel part on it so that it could then conduct solar energy and store this energy for other purposes. This other purposes is to then power street lights at night. So the fake tree will conduct energy from the sun, then it will transfer that energy to power street lights. In case of a day in which the panels do not conduct enough energy a backup storage is created underground so that at night the street lights will still be powered. Since solar power is clean and renewable it is more of an effective system of using energy.
Sourcing: Our sources for the product will come from companies that can sell us the materials in order to create and produce our product. Also we will need factories or a manufacturing space in order for our production.